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B.A.S.S. Nation Challenge ‘a fantastic program,’ Tournament Director says; $150,000 in prizes up for grabs

logo-primaryAlthough a B.A.S.S. Nation Central Divisional champion has already been crowned, anglers in that tournament got a head start in another competition – this one with $150,000 worth of prizes up for grabs – the Insight Genesis B.A.S.S. Nation Challenge.

“The people in this room are the ones who really heard about it first, so if you do some mapping in the next two, three months, you’ve got a real shot at winning,” Lowrance’s Michael Kaste told a banquet hall full of B.A.S.S. Nation Central Divisional competitors.

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“How many of you run Lowrance units?” Lowrance’s Michael Kastes asks a banquet hall full of anglers gathered the night before the launch of the 2014 B.A.S.S. Nation Central Divisional tournament, held on Oklahoma’s Lake Eufaula. (Greg Huff/ photo)

B.A.S.S. Nation anglers can become eligible to win a share of the $150,000 prize pool by signing up for free for Insight Genesis, Lowrance’s innovative custom lake-mapping service. Genesis empowers anglers to make and use custom lake maps made from sonar logs recorded with the transducers on their own boats. And the new Insight Genesis Social Map gives anglers access to community-sourced lake maps from across the country and around the world.

“Genesis will tell you what’s on the bottom where, and what it looks like – where hard-bottom areas are, where the vegetation is, where the humps and holes are,” Kaste explained. “Once you use it once, you’ll be like ‘Oh, I get it now!’ But until you use it, I can talk all day long, but the light bulb doesn’t really come on until you see it in action. That’s why we’re having the B.A.S.S. Nation Challenge.”

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Many, many anglers raised their hands when asked if they run Lowrance GPS/sonar units. As B.A.S.S. Nation members, they all have a chance to win a portion of $150,000 worth of Lowrance products in the Insight Genesis B.A.S.S. Nation Challenge. (Greg Huff/ photo)

The B.A.S.S. Nation angler that uploads the most acres of sonar logs by Dec. 31 will win an all-expenses-paid weekend fishing trip with a Lowrance Pro Team/Bassmaster Elite Series angler. The B.A.S.S. Nation club that uploads the most acres of sonar logs by year’s end will receive $10,000 of Lowrance product.

“This is a fantastic program that Lowrance is doing,” said Jon Stewart, B.A.S.S. Nation Tournament Director. “Your presidents all have the information on how to get registered to win some of that $150,000 worth of prizes.”

Kaste reiterated the importance of getting out on the water and logging data sooner than later. “In the first two months of a similar contest for college anglers, the early adopters won a lot of prizes. But now you’ve got to really work to win!”

BASS Nation Challenge Individual PrizesAdditional prizes include an HDS-12 Gen2 Touch, HDS-9 Gen2 Touch and HDS-7 Gen2 Touch, to be awarded to the three individuals that upload the most logged acres every month of the contest. And the club that uploads the most acres every month will win $3,000 worth of Lowrance product. But wait, there’s more …

B.A.S.S. Nation anglers can win prizes for their state federations as well – $20,000 worth of Lowrance product for large state federations (those with more than 250 members); $12,000 worth of Lowrance product for small state federations (those with fewer than 250 members). The two winning states will be determined by the combined total acres of sonar logs uploaded before Dec. 31 by all the state’s B.A.S.S. Nation members.

All sonar logs not marked “private” will be counted toward totals in both the monthly and cumulative contests. Premium Genesis subscribers can choose to mark their maps as “private,” for personal use only, or contribute their sonar data to the community-sourced Insight Genesis Social Map. No matter which option you choose, however, your trails, waypoints and other personal data is always kept private.

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“This is a fantastic program that Lowrance is doing,” said Jon Stewart, B.A.S.S. Nation Tournament Director. “Your presidents all have the information on how to get registered to win some of that $150,000 worth of prizes. (Greg Huff/ photo)

“Don’t worry about your waypoints – those are not recorded for the public to see,” Stewart assured the anglers at the Central Divisional rules meeting. “If you’re out there recording sonar and you mark waypoints, those will not be submitted.”

“We’re not touching your waypoints,” reiterated Kaste, of Lowrance.

To learn more about the Insight Genesis B.A.S.S. Nation Challenge, visit the website at

If you’d like a Lowrance representative to visit your B.A.S.S. Nation club meeting and teach you more about how you and your fellow members can use Insight Genesis to find and catch more fish, contact Lowrance’s Greg Huff at

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