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WIN $500 worth of Lowrance product!

Planning to hit the water this 4th of July weekend? Start mapping your favorite body of water and you could be well on your way to winning $500 worth of product from Lowrance!

The first person to upload 1,776 acres of public sonar-log data to Insight Genesis between now and July 15th will win a $500-value prize package from Lowrance. Spend that five-hundy on Lowrance accessories, or put it towards the purchase of an upgraded or second sonar unit. Hit the water on the 4th, and you’ll get a good start in the contest!

Insight Genesis is an innovative service that empowers you to make custom contour charts of un-mapped, or poorly mapped, bodies of water, using sonar data recorded with the Lowrance fish-finder already on your boat – you need not buy additional hardware. Your custom Genesis contour maps will be much more detailed and accurate than many of the digital charts that come on off-the-shelf map chips.

You can harness the power of Insight Genesis for yourself with a FREE account or a premium subscription. With either, you can create, use and save unlimited custom and Insight Genesis Social Map charts online; contribute sonar data; create, edit and store waypoints; manually adjust water-level offsets; and analyze weather trends. Premium subscribers can load their custom maps and Social Map charts onto their compatible* Lowrance Elite HDI, HDS*, Simrad NS Series or B&G Zeus GPS or chartplotters for use on the water. As a Premium subscriber, you can also create unique bottom-hardness and vegetation-location maps, and can choose to mark your maps as private for personal use only. No matter which option you choose, your trails, waypoints and other personal data are always kept private.

Insight Genesis Social Map is an online database of custom contour maps generated and shared by the Lowrance community of anglers. With Social Map, you can quickly and effortlessly get detailed contour maps of thousands of water bodies, including those close to home, across the country, and around the globe. Built on a base layer of existing contour charts, Social Map refreshes itself in near real-time with current sonar data shared by the Insight Genesis community, revealing new fishing holes for anglers in never-before-seen detail.

So get out there and map your favorite lake today!

To register for a FREE Insight Genesis account and see Social Map for yourself, visit the website at

* To use your custom Insight Genesis maps on the water, you’ll need a Lowrance, Simrad or B&G chartplotter from this list:

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