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Month: October 2014

You won't believe this MONSTER FISH!

Scare-video-collage-blogJason Holmer of Bass Utopia is flipping a shoreline while recording sonar logs to make a custom Insight Genesis map, when all of a sudden, boom! MONSTER FISH! …


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Lowrance, Insight Genesis onboard with Major League Fishing in Louisiana

Lowrance electronics and Insight Genesis custom contour maps are helping Major League Fishing competitors get on fish this week on some lakes in Louisiana . Judging by the photos, can you guess where they are fishing? You’ll have to tune into the Major League Fishing show on the Outdoor Channel to know for sure, but stay tuned here for more photos and hints.

Lowrance Pro Team angler Shaw Grigsby sets the hook.

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Earn a FREE Lowrance GPS/sonar unit for your college fishing team


Want a free Lowrance Elite 7 HDI fish-finder for your college bass-fishing team? Unlock the secrets of your favorite lake with Insight Genesis custom contour maps and you could qualify.

“In every lake, river and reservoir there are humps and holes, ditches and drop-offs, and other fish-holding bottom structure that have essentially remained secret, because they don’t show up on anglers’ maps – even the most expensive of the digital chip maps might miss potential hot spots,” Lowrance’s Candler McCollum explains. “But when you make custom contour maps with Insight Genesis, you can unlock all the secrets of your favorite lake.”

Insight Genesis is the innovative, online service that empowers anglers to create custom lake maps from sonar data recorded with the Lowrance sonar unit on their own boats.* Insight Genesis Social Map is a rapidly growing online database of custom contour maps generated and shared by community-minded Lowrance users.

To help college anglers unlock the secrets of their favorite fisheries, Lowrance loans Elite 7 HDI units to bass fishing teams across the country. Teams can keep, for free, their loaner Elite 7 HDI unit if their members map a combined 12,000 acres with Insight Genesis.

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Chickamauga mapping party will give FLW College Invitational anglers an advantage

Chickamauga-mapping-party-COLLAGEHIXON, TN ­– Want to get a competitive advantage in the Oct. 18-19 FLW College Fishing Southeastern Invitational on Lake Chickamauga? Attend the Lowrance-Insight Genesis mapping party here on Oct. 12.

All attendees will receive a one-of-a-kind, Insight Genesis map of great fishing locations on Chickamauga. Perhaps more importantly, Southeastern Invitational anglers that don’t attend the mapping party won’t get that map.

“For anglers skilled at reading maps, this could provide a huge advantage in the tournament,” says Lowrance’s Candler McCollum, who will not only be hosting the mapping party, but fishing in the tournament as well. McCollum qualified for the tournament when he and Auburn University teammate William Bates won the FLW College Fishing Southeastern Conference tournament on Clarks Hill March 1. Custom mapping a spot-on-spot with Insight Genesis was key in their victory.

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