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Insight Genesis maps almost make it too easy to find fish-holding bottom structure, McClelland says

Insight Genesis maps are making it “so much easier” to find fish-holding bottom structure, says Lowrance pro Mike McClelland, a contender in the 2015 GEICO Bassmaster Classic presented by GoPro. And that makes it easier to catch more and bigger fish.


Insight Genesis maps are also great at showing the kind of bottom “irregularities” that attract bass, McClelland says.


McClelland-Facebook-CollageWhen he launched this morning on the final day of the Bassmaster Classic, McClelland was in 15th place — 5 pounds and 5 ounces behind the leader, fellow Lowrance pro Takahiro Omori. Of the top 10 anglers after two of three days of competition, eight are Lowrance pros. All Lowrance pros competing in the 2015 Bassmaster Classic were provided an SD card loaded with an Insight Genesis contour map of Lake Hartwell.

“Whenever the mapping first came into realm of tournament fishing, it made the way I wanted to fish so much easier,” McClelland says. “I’ve used a variety of maps through the years, but the new Insight Genesis mapping that Lowrance has, is definitely moving things to a direction that we’ve never seen before.”

The ability to locate a sweet spots is what makes Insight Genesis so valuable to tournament fishermen and recreational anglers alike. Whether your favorite fishery is a 300-acre pond or a 30,000-acre reservoir, Insight Genesis mapping is a game-changer. No other maps are better at helping you find and fish sweet spots that don’t appear on other maps – spots like off-shore humps and ledges, shellbeds, ditches and drains, and hard-to-soft-bottom transitions.

Bottom-hardness transition map

Graphing a spot while also mapping it with Insight Genesis gives you the additional fish-finding tool of a bottom-hardness map layer onto which you can overlay one-foot contour lines and waypoints. This makes it much easier to find and catch fish off of bottom-hardness transition areas.

Before Insight Genesis, the best way to find hard spots – and the transition lines between them and softer-bottom areas – was to keep an eye on your sonar screen, watching for a thick, yellow band (indicator of a hard bottom) giving way to a thinner yellow band with more red and blue below it. And while that method provides a snapshot of the area under and around the boat, it gives few clues to the transition zone’s size or shape.

Insight Genesis, however, creates a map layer that shows you the exact size and shape of hard-bottom and soft-bottom areas – dark orange is the hardest bottom; tan is the next hardest bottom; pale yellow is a softer bottom; and where there is no colored area and the blue-scale base map shows, those are the softest-bottom areas. Not only do Insight Genesis maps show you where those potential sweet spots are located – so you can speed directly to them, rather than slowly idling around searching for them – they also show your boat’s position on the map in relation to those bottom-hardness transition zones, so you can make repeated, pinpoint casts into the strike zone, the sweet spot most likely to hold fish.

More accurate contour lines

Because they were created by actual sonar data from a boat on the water, one-foot contour lines on custom Insight Genesis maps are much more accurate than computer-estimated contour lines that are on some chart chips and map apps. Contour lines of a point or ditch, for example, are much more valuable to anglers when they show that structure’s irregularities, which are more likely to hold fish.

Insight Genesis Social Map

The same Insight Genesis contour chart of Lake Hartwell provided to Walker and all the Lowrance Pro Team members fishing in the 2015 Bassmaster Classic is available to the public for FREE from Insight Genesis Social Map, which also generated the map. Take a look at that map for free, HERE (navigate and zoom in until you land on Lake Hartwell). The Bassmaster Classic launched this morning. You can follow all the action live at

* Map cards were distributed prior to the Classic’s no-information deadline.

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