Subscribe to the GoFree Newsletter


Month: June 2015


Insight Genesis maps now display in blue-scale on Lowrance Elite units too

Elite_blue-scale-CollageInsight Genesis custom contour maps now display on Lowrance Elite sonar/GPS units in the same dazzling blue-scale color palette previously available only on HDS Gen2 and Gen3 units and in online displays. This new GoFree feature will enhance the fish-finding experience for thousands of anglers in the Lowrance community.

No software download is necessary to enable the new blue-scale feature for Elite units. Any map files you download going forward will automatically display in blue-scale on your Elite unit.

“With our enhanced Insight Genesis offering, we are breaking the cartography mold,” says Leif Ottosson, CEO of Navico, parent company of Lowrance and GoFree. “We now offer unparalleled options for creating unmatched contour charts.”

Read More ...

Insight Genesis custom contour maps now available in 181 countries

County-Expansion-Genesis-CollageInsight Genesis is now available in 24 new countries in Europe, the Caribbean, Latin America, Middle East and East Asia. The recent expansion brings to 181 the total number of countries in which GoFree’s innovative custom-mapping service is available.

“We believe everyone should have access to the best charts for their own local waterways,” said Leif Ottosson, CEO of Navico, parent company of GoFree, Lowrance, Simrad and B&G. “With GoFree and Insight Genesis, we give boaters the ability to record, upload and use their own maps, plus the ability to share them with others at no charge.”

Insight Genesis is now available in the following countries: Croatia, Estonia, Latvia, Lithuania, Malta, Poland, Russia, United Arab Emirates, Argentina, The Bahamas, Barbados, Brazil, Chile, Colombia, Panama, Peru, Venezuela, India, Indonesia, Malaysia, Singapore, Taiwan and Thailand.

Read More ...

You can now use Insight Genesis sonar logs to make maps with SonarCharts, Reefmaster also

GPX-export-collageA new GoFree feature allows anglers and boaters to create custom contour maps not only with Insight Genesis, but also with third-party services like Reefmaster, Navionics SonarCharts and others – using sonar log data exported as a GPX file from Insight Genesis.

“Never before has the consumer been able to make a map from a Lowrance, Simrad or B&G chartplotter, then export that map data for use on any third-party chartplotter or charting software,” said Leif Ottosson, CEO of Navico, parent company of GoFree, Lowrance, Simrad and B&G. “No other marine electronics company is as committed as Navico to ensuring that all boaters have access to our cloud-based open-source platform, as well as the ability to access the most up-to-date maps and charts.”

Read More ...

Map to WIN! in Canada

Canada-Challenge-logo-screengrabBe a mapping pioneer in Canada to WIN! Lowrance, GoFree and The Fishin’ Hole retail stores of Canada are partnering to sponsor the 2015 Insight Genesis Canada Challenge. The Grand Prize is a Lowrance HDS-7 Gen3 sonar/GPS unit.

Each month, June through September, the Canadian angler who records and uploads to Insight Genesis the most acres of sonar logs will win a $200 Fishin’ Hole gift card. All monthly acres uploaded will count towards the  grand prize.

Existing lake maps in Canada are for the most part terrible or non-existent, so by competing in the Canada Challenge, anglers will truly be pioneers, building a database of high-definition maps that will help them find and catch more and bigger fish.  

Read More ...