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Month: March 2016

Lowrance pros have the Insight Genesis advantage in the Bassmaster Classic

Randy Howell 1

Lowrance Pro Randy Howell studies his Insight Genesis map of Grand Lake O’ The Cherokees while competing in the second day of the 2016 Bassmaster Classic. (Photo courtesy Cara Harriman)


It’s no surprise that 7 of the top 10 anglers contending today to win the Bassmaster Classic on Oklahoma’s Grand Lake O’ The Cherokees’ are Lowrance pros. They’ve all got a competitive advantage – Insight Genesis maps with one-foot contours and a bottom-hardness layer.

“That map is just a big-time, key factor in this Classic,” says 2014 Bassmaster Classic Champion Randy Howell, who launched this morning in eight place. “It’s so impressive. I’ve never had the detail nearly as good as this, with the one-foot contours along with the bottom-hardness layer.”

cropped-cropped-genesis-logo2.pngThe Insight Genesis bottom-hardness map layer shows the size and shape of hard-bottom areas like gravel patches, clay slicks and shellbeds, making such areas stick out like “Fish Here!” signs on your contour map. It overlays on top of your contour lines a color-coded representation of the size, shape and location of areas of different bottom hardness – dark orange shows the hardest bottom; a lighter orange indicates the next-hardest bottom; tan is the next-hardest bottom; and pale yellow shows the softest-bottom areas. Learn more about Insight Genesis bottom-hardness map layers HERE.

“Once you know what type of bottom you’re looking for, you just eliminate a lot of water,” Howell explains. “That way, you’re a lot more efficient. Before, you’re casting all around and you’re hitting a lot of dead water. And now you can target more directly onto where the fish are – the most efficient zone, the strike zone. When you’ve got an 8-hour day, you’ve got to make as many casts in the right place as possible. And that’s what that map does for you. With the shaded colors for the hard, soft and middle, it’s just perfect for what we’re doing.”

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