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Category: Success Stories


GoFREE launches Map& Win! program at FLW College Championship

FLW-College-Natl-Champ-Registration-COLLAGEThursday, April 15, 2015 – If the team that wins the FLW College Fishing National Championship this week maps its winning spot with Insight Genesis, it will walk off the weigh-in stage with more hardware than just the tournament trophy – it will also win a Lowrance HDS-12 Gen-2 Touch sonar/GPS fish-finder.

That’s the prize in GoFREE’s new Map & Win! contingency-award program for contestants in the Insight Genesis College Cup. GoFREE is the newest brand from Navico, parent company of Lowrance, Simrad and B&G. Insight Genesis is GoFree’s revolutionary custom mapping program exclusive to Lowrance, Simrad and B&G sonar/GPS units. College Cup is a year-long contest in which FLW and B.A.S.S. collegiate anglers can win thousands of dollars’ worth of Lowrance HDS Gen-2 Touch units by logging sonar data used to create custom fishing charts with one-foot contours, a vegetation-map layer and a bottom-hardness map. To claim the prize, a College Cup-registered angler must win an FLW or B.A.S.S. college fishing tournament after mapping 100 acres or more of the tournament waters with Insight Genesis.

“Mapping your spots while graphing them in practice already pays off for College Cup anglers, in terms of locating humps and holes, ditches and drains, submerged vegetation and hard-bottom sweet spots that other fishing maps just don’t show,” says GoFREE’s Greg Huff, a custom-mapping expert. “The Map & Win! contingency program creates yet another pay-off for mapping your own success – an HDS-12 Gen2 Touch unit!”

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Insight Genesis maps almost make it too easy to find fish-holding bottom structure, McClelland says

Insight Genesis maps are making it “so much easier” to find fish-holding bottom structure, says Lowrance pro Mike McClelland, a contender in the 2015 GEICO Bassmaster Classic presented by GoPro. And that makes it easier to catch more and bigger fish.

[youtube https://www.youtube.com/watch?v=s8CEUkfLk98]

Insight Genesis maps are also great at showing the kind of bottom “irregularities” that attract bass, McClelland says.

[youtube https://www.youtube.com/watch?v=nmLtdY9iAn8]

McClelland-Facebook-CollageWhen he launched this morning on the final day of the Bassmaster Classic, McClelland was in 15th place — 5 pounds and 5 ounces behind the leader, fellow Lowrance pro Takahiro Omori. Of the top 10 anglers after two of three days of competition, eight are Lowrance pros. All Lowrance pros competing in the 2015 Bassmaster Classic were provided an SD card loaded with an Insight Genesis contour map of Lake Hartwell.

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Finding the right points and pockets will be key in Bassmaster Classic on Hartwell, Pace says

Pace-Hartwell-Genesis-COLLAGENot all bottom structure is “created equal,” says 2013 Bassmaster Classic Champion Cliff Pace. Schools of bass feed where they do for a reason. So one key to winning big tournaments is eliminating dead water and making every cast count fishing on the right structure.

“Typically, anything that’s different on the bottom has got potential,” says Pace, the 2013 Bassmaster Classic Champion. “Unique features” on bottom structure, he says, “are really what people consider to be the sweet spots.”

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2013 Classic Champ Cliff Pace has an innovative tool in his arsenal to find sweet spots in the 2015 Classic – Insight Genesis. (Photo courtesy Bassmaster media)

Pace has an innovative tool in his arsenal to find such sweet spots – Insight Genesis mapping. An innovative, GoFree Cloud-powered service, Insight Genesis enables anglers to create custom contour maps of un-mapped bodies of water, improve contour detail on previously mapped waters, and precisely dissect spot-on-the-spot areas on fish-holding bottom structure. Insight Genesis maps are exclusive to Lowrance, Simrad and B&G chartplotters.

All Lowrance Pro Team anglers competing in the 2015 Bassmaster Classic were provided an SD card loaded with an Insight Genesis contour map of Lake Hartwell,  where Pace finished runner-up in the 2008 Classic. The winner of that Classic, Alton Jones, explained in TV coverage of the event that he caught some of his best fish on a “very specific” sweet spot where “clay turns to sand … right down the center of [a] ditch.”

The ability to locate a sweet spot like that is what makes Insight Genesis so valuable to tournament fishermen and recreational anglers alike.

Listen to Cliff Pace preview the 2015 Bassmaster Classic in this “Fantasy Fishing Insider” podcast:

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Alton Jones wins MLF round on hump found with Insight Genesis

Alton-hump-COLLAGEAlton Jones won Elimination Round 3 of Major League Fishing’s 2015 Summit Cup by getting away from the crowd fishing visible cover and instead targeting offshore structure he found with an Insight Genesis contour map on a Lowrance HDS Gen 2 Touch chartplotter.

“I saw a good-looking spot on my Lowrance contours, on the GPS mapping, and found a little hump that was absolutely loaded with fish – the kind of school you dream about finding,” Alton said in an interview at the end of the Outdoor Channel’s broadcast of his MLF Round 3 victory on Messalonskee Lake in Maine.

That’s a pretty neat feat for an angler who was using a Lowrance HDS Gen 2 Touch unit for the first time.

“This is my first experience using this particular unit,” Alton confided in a pre-competition interview. “I’m really impressed with the contours I’m getting on the HDS 9.”

(Blog post continues below video player)

[youtube https://www.youtube.com/watch?v=JpEu8EW1vMs]

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