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News & Events


(English) Rugged Routes Produces High-Res Satellite Maps Designed Exclusively for Lowrance Devices

Apr 20, 2017

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Off-road enthusiasts want to be guided through desert or forest with ease and often try to use apps on their phones only to find that cell service is often compromised. That problem is solved by Rugged Routes, a company that produces high-resolution satellite maps loaded on an SD card designed exclusively for Lowrance GPS devices.

The map can be adjusted to show full-width vehicle forest service trails, 50-inch track OHV trails or 24-inch track motorcycle trails — all with colored trail ratings. The map can also display hiking trails, group campsites, group campgrounds, equestrian campgrounds, individual campsites and mountain peaks. The map can also display Bureau of Land Management roads and boundaries and U.S. Forest Service routes and boundaries in addition to nearby highways.

«A Lowrance GPS is far more durable than using an app on a phone, and tracks speed and positioning far more accurately,» said Founder and President of Rugged Routes Steven Lutz. «The Rugged Routes SD card stores the map and eliminates the need to pre-plan and download your trip before you go to a different OHV area.»


Some of the most popular maps include:

  • San Bernardino National Forest, Calif.
  • Johnson Valley, Calif.
  • Glamis Dunes, Calif.
  • Funtreks Guide to Colorado
  • Funtreks Guide to Moab, Utah

The maps start at $99 and can be purchased at A map is also available for you to download and demo the product.

The Funtreks Guide maps by Rugged Routes expand upon Funtreks GuideBooks available at Unlike the Funtreks gpx maps, Rugged Routes features the trails in the book, plus the surrounding roads and trails with the entire book paraphrased in the map. When you select a way-point or trail-head, it will show you additional information from the book. All the trails are color coded according to trail difficulty, and it’s displayed on hill-shaded satellite imagery.

«Rugged Routes is continuously working to map new areas for off-road enthusiasts to seamlessly travel using their Lowrance GPS device,» Lutz said. “If we don’t have a map in an area you’re looking to explore, send us a request on our website.”

Lowrance GPS units are also available for purchase at

“Lowrance products are widely known in the marine industry, but have a lot of capabilities when it comes to off-road,” Lutz said. “Many Baja racers have been using Lowrance devices to race for over a decade.”

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(English) Bassmaster Classic March 26-26 Lake Conroe, TX

Mar 17, 2017

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Jordan Lee 2017 Bassmaster Classic Winner

Congratulations, JORDAN LEE, BASSMASTER CLASSIC 2017 CHAMPION Click here for Final 2017 Classic results. We are especially proud since Jordan is a long-time Lowrance and Insight Genesis user.

Click Download on the Social Map below to use on your Lowrance chartplotter

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(English) GoFree Launches GoFree Track with GoFree Vessel Monitoring

Oct 13, 2016

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Industry Leader Releases Connected Vessel Solution for Engine and Vessel Tracking

GoFree Vessel on desktop, laptop and mobile devicesTulsa, Okla. – GoFree – the provider of digital content and services and part of the Navico family of marine electronics brands including Lowrance, Simrad and B&G – announced today the release of a compact vessel monitoring system – including two GoFree Track modules and the GoFree Vessel web interface.


GoFree Track is an affordable hardware system designed to deliver connected vessel solutions that provide boat owners, fleet operators and service technicians with a wealth of onboard information. GoFree Vessel – the web and mobile interface for the connected vessel – adds to the service, security and social fun for the boating experience.

As a powerful vessel management tool, GoFree Track modules will monitor, log, transmit and report important vessel metrics like NMEA 2000® and J1939 diesel engine data including RPM, engine hours, battery state, oil pressure/temperature, coolant temp, fuel consumption; engine alarm information; and NMEA 2000 network data such as depth, boat speed, heading, wind speed and direction, and fuel level to the GoFree Vessel web interface.

GoFree Track modules also monitor security information from multiple sensors such as high bilge water, excessive bilge pump activity, high or low onboard temperatures, battery voltage and shore power connections, and will also alert owners if access doors have been opened. Alerts are instantly transmitted via email or SMS messages to any registered individuals. All data received from a vessel’s system is recorded and available online via GoFree Vessel for immediate viewing.

As an enhancement to any boater’s trip on the water, the GoFree Vessel web interface allows users to review and share comprehensive trip recordings, including boat trails and location, engine performance, navigational data and even pictures taken by any smartphone along the voyage. Trips can be played back on the unique GoFree Vessel dashboard or shared with friends or service partners.

In addition, fleet management companies will appreciate the commercial features on GoFree Vessel. The easy-to-use interface makes it simple to set up geo fences to establish safe boating zones, provide instant customer support, respond to vessels alerts and help prevent vessel theft.

GoFree Track is offered with a variety of communication options including:

  • Track-WiFi: Allowing connection to wireless hotspots and smartphone tethers.
  • Track-CellFi: Allowing both WiFi and Cellular connections. All CellFi devices come with a global SIM card pre-installed and users can connect to 2G or 3G cellular systems throughout the world. GoFree Track-CellFi is offered with a free cellular service plan that will cover both regular vessel location updates and 24/7 security alerts for one year. For more comprehensive data uploads, including HD (high density) log recordings, additional data plans are available.
  • Built-in Bluetooth: Both Track-CellFi and Track-WiFi devices have built-in Bluetooth (BLE) communication capabilities. This enables them to connect locally with smartphones and tablets, as well as other supported devices.
  • Satellite: The optional Track-Sat antenna provides true global connectivity through the Iridium satellite constellation, enabling devices located in areas not covered by either WiFi or Cellular service to continue to provide location and alert messages updates. Satellite service will be available during the third quarter of 2016. Before sending data, the GoFree Track module automatically selects the most cost-effective communication method available – whether wireless, cellular or satellite.

“Across all Navico brands, we have focused on pushing the envelope of developing new methods of system integration,” said Leif Ottosson, CEO, Navico. “GoFree Track with GoFree Vessel solutions take remote vessel monitoring to a new level. They connect boat owners and fleet managers with every aspect of their boats in real time, providing the essential connected vessel tool.”

In addition to engine and vessel sensor compatibility, GoFree Track modules are compatible with Simrad NSS/NSO evo2, Lowrance HDS Gen2 /Gen3 and B&G Zeus2 multifunction displays.

GoFree Track Engine CompatibilityGoFree Track hardware will begin shipping in November 2016 and is priced at $799. The GoFree Vessel interface will be released in coordination with the scheduled GoFree Track shipping date. Prices for HD cellular and Iridium satellite connectivity are not yet available.


For more information on GoFree Track with GoFree Vessel services, please contact 800-324-1356 (toll-free) in the USA or 800-661-3983 (toll-free) in Canada or visit

For imagery and other editorial requests, please contact:
Andrew Golden
Rushton Gregory Communications
About GoFree: The GoFree brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. The GoFree brand encompasses map, apps, telematics and services that are available directly on the MFD and online. Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad, B&G and GoFree. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide.

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(English) Insight Genesis Challenge September Winners

Oct 10, 2016

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Insight Genesis Challenge Monthly Winners

Australia and New Zealand Challenge September Winner:

1st: Paul Sullivan

Australia and New Zealand Pro Staff Challenge September Winner:

1st: Ian Sewell

Scandinavian Challenge September Winners:

1st: Niklas Fahlesson

2nd: Erik Grimsøen

Northern Europe Challenge September Winners:

1st: Patrick Wischermann

2nd: Patrick van Hoesel

Southeastern Europe Challenge September Winners:

1st: Karagianis Theodorow

Southern Europe Challenge September Winners:

1st: Ivanno Magnozzi

2nd: Ludo Courrege

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