Subscribe to the GoFree Newsletter

Mapping pioneer wins Lowrance HDS Gen3 in 2015 Insight Genesis Canada Challenge

Jason Behm of Massey, Ontario, won the 2015 Insight Genesis Canada Challenge. In this photo, he is displaying a fish he caught on bottom structure he found with Insight Genesis mapping.

In a close competition, Jason Behm of Massey, Ontario, won the 2015 Insight Genesis Canada Challenge, sponsored by Lowrance, GoFree and The Fishin’ Hole retail stores. For mapping the most acres of lake bottoms in Canada with GoFree’s Insight Genesis custom-mapping technology between June and September, Behm has won a Lowrance HDS-7 Gen3 sonar/GPS unit and LSS Structure Scan transducer.

« Thanks Insight Genesis! » Behm said. « In my area, lake maps are few and far between, so scanning and creating your own charts with Insight Genesis is great. You can cover your favorite spots and find new ones to fish. »

Canada-Challenge-logo-screengrabOn the Canadian Shield, « where most lakes are full of rock shoals, » Behm says, « a good map helps you to avoid expensive motor repairs or bad accidents. » Insight Genesis maps also help you catch more and bigger fish.

« I have mapped some old favorite fishing spots to see what makes them great and now I can see why and fish those spots more effectively, » Behm explains.  « You can see the shoals, drop offs and the elusive mid-lake humps, and know the shape and size of them, as well as where your boat is in relation to them, which helps you make the right cast. »

Not only is Insight Genesis a great tool for finding and catching more fish, Behm says, it’s easy to use.

« If you can upload and download photos from your camera, you can use the Insight Genesis software, » he says. « It was easy to learn all I needed to know from the youtube videos and GoFree blog to set up my fish finder and use the software to create the best maps. »

As Behm mentioned earlier, existing lake maps in Canada are generally terrible or non-existent, so by competing in the Canada Challenge, the contestants were pioneers, building a database of high-definition maps that will help all anglers in Canada find and catch more and bigger fish.

Insight Genesis, GoFree’s innovative custom-mapping tool, helps anglers catch more fish faster in several ways:

  • Offering free downloads of community-sourced contour charts from Insight Genesis Social Map
  • Enabling creation of private, custom contour maps of un-mapped bodies of water
  • Allowing discovery and dissection of fish-holding spot-on-the-spot areas that don’t show up on off-the-shelf and/or app-based contour maps.

To create highly detailed custom fishing maps with Insight Genesis, you need not buy additional hardware or expensive digital chips. All you need is an inexpensive SD card of any brand and the Lowrance, Simrad or B&G fish-finder already on your boat.*

GoFREE CollageGoFree is the newest brand from Navico, parent company of Lowrance, Simrad and B&G. Insight Genesis maps are exclusive to sonar/GPS units made by those three brands. Insight Genesis Social Map is an online database of custom contour maps generated and shared by the Lowrance community of anglers. With Social Map, you can quickly and effortlessly get detailed contour maps of thousands of water bodies, including those close to home, across the country, and around the globe. Built on a base layer of existing contour charts, Social Map refreshes itself in near real-time with current sonar data shared by the Insight Genesis community, revealing new fishing holes for anglers in never-before-seen detail.

To register for a FREE Insight Genesis account and see Social Map for yourself, visit the website at

Many Canadian waters aren’t mapped at all. For proof-positive of the power of social mapping with Insight Genesis, look no further than Crawling Valley Reservoir, a 6,000-plus-acre impoundment west of Calgary, Alberta. See below for additional screengrabs taken at various zoom levels of the same spot on the FREE Insight Genesis Social Map chart of Crawling Valley.

Many Canadian waters aren’t mapped at all. And many “off the shelf” maps are based on old government surveys and incomplete data that just leaves you guessing. So using Insight Genesis to improve existing mapping will improve the future of Canadian fishing not just for individuals, but for the entire Lowrance community in Canada, via Insight Genesis Social Map. As more and more anglers upload sonar logs of Canadian waters to Insight Genesis, more and more accurate maps of Canadian lakes will be available for FREE download.

Crawling-IG-Zoom-5For proof-positive of the power of social mapping with Insight Genesis, look no further than Crawling Valley Reservoir, a 6,000-plus-acre impoundment west of Calgary, Alberta. To look at the Insight Genesis Social Map chart of Crawling Valley, you’d think a fleet of survey boats must have covered all that water, unlocking the secrets of so much bottom structure. Actually, it was just three guys – three Canadian anglers, who, between them, logged sonar data on more than 100 separate fishing trips on thCrawling-IG-Zoom-4e sprawling reservoir, which is known for numerous hazardous, shallow, rocky areas (good areas to be shown on maps!). You can see the Crawling Valley Social Map chart HERE for free — to locate it, zoom in on Alberta and navigate your cursor to and click the blue dot on the map about 160 km east of Calgary.

Crawling-IG-Zoom-3Creating a custom Insight Genesis map is as easy as 1-2-3. First, simply go fishing while recording your transducer’s sonar signal to an SD card. Second, upload your sonar-data files to the Insight Genesis website right from your boat with a wifi-enabled Lowrance unit or from your computer after you get home. Third, GoFree’s powerful servers will quickly and automatically create a custom map that you can download back to an SD card and use on the Lowrance unit(s) on your boat to find and catch more and bigger fish.Crawling-IG-Zoom-2

You can harness the power of Insight Genesis for yourself with a free account or a Premium subscription. With either, you can create, use and save unlimited custom and social maps online; load your custom maps and Social Map charts onto your compatible* Lowrance Elite HDI, HDS*, Simrad NS Series or B&G Zeus GPS or chartplotters for use on the water; contribute sonar data; create, edit and store waypoints; manually adjust water-level offsets; and analyze weather trends.

Crawling-IG-Zoom-1As a Premium subscriber, you can also create unique bottom-hardness and vegetation-location map layers and can opt to mark your maps as private for personal use only. No matter which option you choose, your trails, waypoints and other personal data are always kept private.

About The Fishin’ Hole

tfh_logo(overlap)_transparentServing anglers in Canada since 1975, The Fishin’ Hole operates in five retail locations in Alberta, Saskatchewan and Manitoba – Canada. The head office and distribution centre for wholesale, mail order and website sales is located at 11829 – 154 Street in Edmonton.

The Fishin’ Hole specializes exclusively in marketing sportfishing tackle and related equipment and supplies. This narrow focus allows The Fishin’ Hole to follow all the latest trends, techniques and product innovations. Therefore, the Fishin’ Hole can always be relied upon to offer accurate and current information, as well as suggestions on appropriate products and techniques for any fishing situation.

* To use your custom Insight Genesis maps on the water, you’ll need a Lowrance, Simrad or B&G chartplotter.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *