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News & Events



Insight Genesis Challenge August Winners

Sep 13, 2016

Insight Genesis Challenge Monthly Winners

Australia and New Zealand Challenge August Winner:

1st: Peter Sedgwick

Australia and New Zealand Pro Staff Challenge August Winner:

1st: Brad Hodges

Scandinavian Challenge August Winners:

1st: Oyvind Berg

2nd: Stig Björk

Northern Europe Challenge August Winners:

1st: Patrick van Hoesel

2nd: Ronny Giese

Southeastern Europe Challenge August Winners:

1st: Vasillis Liamidis

Southern Europe Challenge August Winners:

1st: Mickael Heuze

2nd: Vincent Ottmann

Canada Challenge August Winner:

1st: Mark Chiarandini

Grand Prize: Mark Chiarandini

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Insight Genesis Challenge July Winners

Aug 15, 2016

Insight Genesis Challenge Monthly Winners

Australia and New Zealand Challenge July Winner:

1st: Anton Vogiatzis

Australia and New Zealand Pro Staff Challenge July Winner:

1st: Anthony Golding

Scandinavian Challenge July Winners:

1st: Niklas Fahlesson

2nd: Mats Dahlund

Northern Europe Challenge July Winners:

1st: Grzegorz Dubaniewicz

2nd: Mario Topel

Southeastern Europe Challenge July Winners:


Southern Europe Challenge July Winners:



Canada Challenge July Winner:

1st: Mark Chiarandini

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Insight Genesis Expands Global Availability

Jul 15, 2016

Custom Contour Maps Now Available in 181 Countries

Tulsa, Okla. – GoFree – the provider of digital content and services and part of the Navico family of marine electronics brands including Lowrance, Simrad and B&G – announced today the expansion of its Insight Genesis® service to 24 new countries in Europe, the Caribbean, Latin America, Middle East and East Asia.

A GoFree cloud-enabled software service, Insight Genesis is an easy-to-use tool that allows boaters to open a free account, upload sonar recordings from a chartplotter display, then download up-to-date, personalized contour, vegetation and bottom composition maps. In addition, the Insight Genesis Social Map allows users to share depth-contour information globally, which in turn, is merged into a single resource for boaters, anglers and sailors worldwide

With current demand in more than 150 markets, the free Insight Genesis custom social mapping platform is being expanded into new key boating regions. In addition to the personal map-making features, users in these new markets will have access to the global database containing millions of acres of mapped waterways on the Insight Genesis Social Map, which boaters can merge with their own content to create the most current and accurate charts available.

Now, with access to GoFree Shop ( directly on wirelessenabled Lowrance HDS Gen2 Touch* and HDS Gen3, Simrad NSS/NSO evo2* and GO7**, and B&G Zeus2* and Vulcan7** chartplotter displays, Insight Genesis and the Social Map are now even easier to use. Boaters can automatically upload sonar recordings to GoFree Shop directly from the chartplotter then download personal maps for immediate use on the water.

“We believe everyone should have access to the best charts for their own local waterways,” said Leif Ottosson, CEO, Navico. “With GoFree and Insight Genesis, we give boaters the ability to record, upload and use their own maps, plus the ability to share them with others at no charge.”

With this release, Insight Genesis is adding availability in the following European and the Middle Eastern countries: Croatia, Estonia, Latvia, Lithuania, Malta, Poland, Russia and the United Arab Emirates. In Latin America and the Caribbean, Insight Genesis is adding availability in Argentina, Bahamas, Barbados, Brazil, Chile, Colombia, Panama, Peru and Venezuela. In Asia, Insight Genesis is adding availability in India, Indonesia, Malaysia, Singapore, Taiwan and Thailand. For more information on Insight Genesis, including the community-generated Social Map, GoFree or the entire line of Navico marine electronics, please contact 800-324-1356 (toll-free) in the USA or 800-661-3983 (toll-free) in Canada or visit or

For imagery and other editorial requests, please contact:

Andrew Golden

Rushton Gregory Communications



About GoFree: The GoFree brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. The GoFree brand encompasses map, apps, telematics and services that are available directly on the MFD and online. Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. *Simrad NSS/NSO evo2 and B&G Zeus2 require GoFree WIFI-1 to activate wireless connection and capabilities. **Simrad Go7 and B&G Vulcan require a soon-to-be-released software update in order to unlock built-in, wireless-connection capabilities.

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GoFree Launches Insight Genesis Varsity Rewards™ Program

Mar 05, 2016

Industry Leader Rewards High School Fishing Teams that Go Above and Beyond Fishing to Make a Difference Insight Genesis Varsity Rewards

Tulsa, Okla. – GoFree – the provider of digital content and services, and part of the Navico family of marine electronics brands including Lowrance, Simrad and B&G – announced today the launch of the Insight Genesis Varsity Rewards service learning program. With sign-ups already underway, the program runs March 1 to October 31, 2016.

The Varsity Rewards program is designed to encourage high school anglers to take care of their local waterways as a team. Registered teams can simply capture and upload sonar recordings to the online Insight Genesis map-creation tool. Each uploaded acre is worth one point added to a team’s rewards account. Points can then be redeemed for prizes of either Lowrance equipment or branded logo wear. All recordings must be completed with a Lowrance fishfinder/chartplotter.

In addition to the points rewards, users will create personalized, accurate and up-to-date lake maps, yielding multiple benefits. The maps result in better fishing and safer boating, and promote ecological awareness and conservation. Data from the recorded sonar logs also allows Lowrance and GoFree to share vital information with key environmental partners, such as the state’s Department of Natural Resources, giving them access to more accurate information, more frequently than they can collect on their own.

Schools can win as many rewards as their points allow. Points are nontransferable, and expire on December 1, 2016. Points cannot be carried over into another year. To redeem Varsity Rewards, users refer to values on the Varsity Rewards redemption chart, and then submit an email request to with details. Upon receipt, redemption requests will be verified and confirmed prior to shipping. Only authorized high school team administrators are allowed to submit redemption requests.

Lowrance and Insight Genesis will be attending the following B.A.S.S. High School National events with Lowrance Pro Staff featuring tips and gifts available for all teams attending.

March 12, 2016 – Toledo Bend, Texas
April 16, 2016 – Lake Guntersville, Alabama
June 5, 2016 – Clinton Lake, Illinois
National Championship, Date & Location TBD

Insight Genesis is the cloud-based map creation technology from GoFree. Users can generate private maps from recorded sonar data or choose to share selected trips with the Insight Genesis Social Map community. To record a sonar log, users simply activate the standard sonar-logging feature on a compatible chartplotter from Lowrance, Simrad or B&G and record all subsequent sonar data to an SD card. Once recorded, the sonar log file can be uploaded to the Insight Genesis cloud service via a PC or GoFree cloud-enabled multifunction display, where it is then converted into maps. With adjustable contours, bottom hardness and vegetation layers, GoFree’s Insight Genesis software will greatly improve anglers experiences on the water.

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