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Insight Genesis Expands Global Availability

Jul 15, 2016

03 Zuid-Holland COLLAGE -- FB friendly -- w LOGOs

Custom Contour Maps Now Available in 181 Countries

Tulsa, Okla. – GoFree – the provider of digital content and services and part of the Navico family of marine electronics brands including Lowrance, Simrad and B&G – announced today the expansion of its Insight Genesis® service to 24 new countries in Europe, the Caribbean, Latin America, Middle East and East Asia.

A GoFree cloud-enabled software service, Insight Genesis is an easy-to-use tool that allows boaters to open a free account, upload sonar recordings from a chartplotter display, then download up-to-date, personalized contour, vegetation and bottom composition maps. In addition, the Insight Genesis Social Map allows users to share depth-contour information globally, which in turn, is merged into a single resource for boaters, anglers and sailors worldwide

With current demand in more than 150 markets, the free Insight Genesis custom social mapping platform is being expanded into new key boating regions. In addition to the personal map-making features, users in these new markets will have access to the global database containing millions of acres of mapped waterways on the Insight Genesis Social Map, which boaters can merge with their own content to create the most current and accurate charts available.

Now, with access to GoFree Shop ( directly on wirelessenabled Lowrance HDS Gen2 Touch* and HDS Gen3, Simrad NSS/NSO evo2* and GO7**, and B&G Zeus2* and Vulcan7** chartplotter displays, Insight Genesis and the Social Map are now even easier to use. Boaters can automatically upload sonar recordings to GoFree Shop directly from the chartplotter then download personal maps for immediate use on the water.

“We believe everyone should have access to the best charts for their own local waterways,” said Leif Ottosson, CEO, Navico. “With GoFree and Insight Genesis, we give boaters the ability to record, upload and use their own maps, plus the ability to share them with others at no charge.”

With this release, Insight Genesis is adding availability in the following European and the Middle Eastern countries: Croatia, Estonia, Latvia, Lithuania, Malta, Poland, Russia and the United Arab Emirates. In Latin America and the Caribbean, Insight Genesis is adding availability in Argentina, Bahamas, Barbados, Brazil, Chile, Colombia, Panama, Peru and Venezuela. In Asia, Insight Genesis is adding availability in India, Indonesia, Malaysia, Singapore, Taiwan and Thailand. For more information on Insight Genesis, including the community-generated Social Map, GoFree or the entire line of Navico marine electronics, please contact 800-324-1356 (toll-free) in the USA or 800-661-3983 (toll-free) in Canada or visit or

For imagery and other editorial requests, please contact:

Andrew Golden

Rushton Gregory Communications



About GoFree: The GoFree brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. The GoFree brand encompasses map, apps, telematics and services that are available directly on the MFD and online. Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. *Simrad NSS/NSO evo2 and B&G Zeus2 require GoFree WIFI-1 to activate wireless connection and capabilities. **Simrad Go7 and B&G Vulcan require a soon-to-be-released software update in order to unlock built-in, wireless-connection capabilities.